What Ken can do for your business today:
Free your time – so you can focus on what you got into business to do.
If you’re like most small business and trades people, then the thought of writing content for your business is a real pain-in-the-backside. It’s not what you got into business for, am I right? Unfortunately, it’s one of those things that you’re going to have to do, and more importantly, it has to be effective. Well, the good news is ‘Content’ is my business. I’ll assist you in writing ads, flyers, brochures, letter-drops, emails, blogs and web content so that your time is free to do what you do best.
Create Awareness of your brand/service – so people know who you are, where you are, what you do and why you do it.
Fact. Not everyone will need your product the moment they hear what it is. But, if your branding is right, when the time comes that they do need what you’re offering, you will be front and centre in their mind.
Why you do the work you do is important too. People like to deal with people who are passionate. It’s not enough for them to know you’re a builder for example, they want to know if you love it enough to show up when you say you will, stay on top of things you need to know, and be there for them when they need you. If you demonstrate this enthusiasm through your brand, they will remember you.
Generate customer focus – find out what your customers need and what motivates them to buy, so they buy from you.
Too often in business, we focus on what we do and the way we like to do things, that we don’t always consider the real needs of our customers. I’ll do a full customer analysis so you don’t leave anything to chance.
Create an image – help you gain a reputation as the best fit for your customer’s needs.
It’s one thing to find great customers, it’s another thing to keep them. If you’re looking after your customer base, understanding their needs in this ever-changing world and servicing them accordingly, then why would they go anywhere else? By working on the above points and setting up systems in your business for you to maintain, you will, overtime, forge a reputation as the best fit for your customers. And, that’s where I come in …
Call me today and set up a time to get together. I’ll take a brief and write up a plan for your business success.