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Humorous guide on failure reveals true nature of how to succeed

New tongue-in-cheek book, How to Fail Fantastically, says failure is a critical step to success.

Everyone in the world has failed at something at some point in their lives. For many, failure is a daily occurrence. To help them and everyone who fears failure, a new self-help guide has been published that is aimed at getting people to open up and talk about the topic.

The new tongue-in-cheek guide is called ‘How to Fail Fantastically’ by serial failure-ist, Ken Williams, who says we shouldn’t fear failure, but embrace it.

Through the companion guide, Williams shows that with a sense of humour and sense of purpose, anyone can fail fantastically. In fact, he demonstrates that failure is not this big, bad monster, but a major precursor to success.

Peppered with amusing illustrations and quotations throughout, the guide offers 11 steps to failure that reveal failure’s true value.

How to Fail Fantastically is essential for anyone aspiring to creative success! Available from leading bookstores (distributed by Woodslane Pty Ltd).

How to Fail Fantastically
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“I always knew Ken was a first-class humourist and a talented writer but I had no idea he was also a philosopher and self-help guru. If orange is the new black, and 50 is the new 40, Ken has made failure the new success. And that’s got to be good for most of us.”

– Nicolas Brasch, Writer and Festival Director


“Absolute nonsense. Never read such drivel.”

– Ken’s Mum

How to get in touch with Ken about the book and discuss failure in detail.

Epic fail Ken Williams


(Probably best over the phone, he’s a bit on the nose)

“Let’s talk about failure and why it’s so important.”

Contact Wendy McWilliams, Managing Director, WMC Public Relations Pty Ltd.

T: 03 9803 2588 M: 0421 364 665 E:


High res images of Ken Williams and the book’s cover can be downloaded from the WMC PR Press Office at

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